Should the account move to new agencies, it would be one of the biggest realignments in advertising in recent years
Changing work environment means becoming more attuned to the needs of younger employees, writes Jeremy Maggs
Since Nike stole the limelight at the 1996 Atlanta Olympics with the gold shoes that US athlete Michael Johnson wore when he won the gold medal and set the world record in the 400 m race (a record only recently broken by SA’s Wayde van Niekerk at the Rio games) the International Olympic Committee (IOC) has put strict regulations in place to ensure that nonsponsoring brands don’t get a piece of the action through ambush marketing.
The recent local elections may not have been a definitive turning point in SA politics, but they were an indication that change is in the air.
The Cannes Lions are the glitziest of the international advertising festivals, and the insights that emerge from the week-long extravaganza undoubtedly shape the creative industries and the direction that campaigns take. The biggest trend revealed at this year’s awards is the move from mass marketing to mass customisation.
The cinema-going behaviour of black youth is stagnating. Historically, there was a culture of “going to the movies”, but now people tend to spend less time on the traditional rituals.
Latest findings on financial services companies’ TV ad spend, social media use and other trends
Customer perceptions of 100 global brands in 17 countries about attributes such as innovation, individuality and trust
Social media plays an important role in tracking consumer sentiment – and according to media analytics firm BrandsEye should have been studied more intensively by SA’s political parties ahead of the local government elections to avoid any surprises.
Storytelling lies at the heart of effective brand communication strategies, and in the diverse South African landscape, it’s critical to incorporate that cultural essence into brand messaging. “Brands are working to create stories that resonate with South Africans, but what is interesting is determining how we identify ourselves as South Africans,” says Neo Mashigo, ECD of I See A Different You and chairman of The Loeries.
Makers of TV shows should be aware of how radically viewers’ needs have changed in two years, writes Jeremy Maggs
As the Pokémon Go phenomenon takes hold, a leading AR expert says brands should be thinking about how the concept can be used to reach audiences differently
The tender and pitching process in the brand communications sphere internationally has recently come under fire for vague briefs, stiff competition reducing the quality of work and high pitching costs, among others. Is it any better in South Africa?
One of the biggest challenges facing marketers is the prevalence of clutter in the market, says Charles Stretch, MD of SMSPortal.
On Wednesday 3 August, South Africans go to the polling stations. On Thursday, 4 August, results should start trickling through. By the following week, the post-election outcomes will have had a few days to properly set-in. That is why Times Media, will be hosting Business Day Dialogues: The Hangover fired up by Nando’s – what the election results really mean on Thursday 11 August at the Wits Business School.
Four years ago, research company Gartner predicted that chief marketing officers (CMOs) would spend more on information technology than chief information officers (CIOs) by 2017.
Newspapers won't die out, a media consultant maintains, but they must specialise to survive
Patterson was uncompromising in his business principles and unmatched in his desire to share his knowledge with newcomers
In an age of heightened awareness about sustainability, brands need to be able to demonstrate that they are giving back to communities and living their brand values.
Brand’s country of origin cited as equally important, or even more important, than other purchasing criteria such as price and quality
Most of the ads on the list have a distinct local flavour, striking a chord with target consumers
With the introduction of increasingly immersive platforms such as virtual reality and tools like programmatic buying and gamification, the media landscape is becoming an ever more complex space for brands and marketers to navigate. But, by the same token, it also offers greater opportunities for brands to create memorable experiences with their customers.
In an age of voyeurism and commoditised, recycled content, the only way forward for media platforms hoping to stay relevant is to make the move from volume to value – so said Juan Senor, partner at Innovation Media, in his opening address at the Future of Media conference in Johannesburg yesterday.
Effective storytelling still lies at the heart of all forms of media, no matter how fragmented and complex the media landscape becomes as it continues to transform at a rapid pace. “If brands want to speak meaningfully to audiences, they need to tell stories; storytelling is, after all, a human truth,” said CEO of Lucky Bean Media, Donald Clarke, at the Future of Media conference in Johannesburg last week.
Marketers across every brand and consumer market are trading in a very challenging business environment, says Yvonne Diogo, GM: promotions & trade marketing for Ster-Kinekor Theatres. Not only is there commercial pressure such as heightened demand for return on investment, but South Africa also has certain socioeconomic issues to contend with, she says.
Unilever has launched an initiative against gender stereotyping, #unstereotype. The company says it would like the industry as a whole to move away from advertising that uses stereotypical portrayals of gender.
As new trends and technologies constantly emerge, the worlds of marketing and advertising have become like moving targets. Industry players need to be on their toes to keep up, says Boomtown MD Andrew MacKenzie.
Online tool makes use of a 'freemium' revenue model, has been running in live beta form since early June and already has 137 listings
Marketers must be more adept at interpreting data of consumers swamped by brand touchpoints
It’s a frightening reality, and one that South Africans have been fighting for years – rhino poaching. In the first four months of 2016 alone, 363 rhinos were killed by poachers. Much of the illegal rhino horn ends up in Vietnam, currently the world’s largest recipient of legal and illegal rhino horn from South Africa. In an effort to change perceptions of rhino horn among Vietnamese youth, the Wilderness Foundation approached Boomtown to conceptualise a campaign to reduce future demand.
The fifth annual Future of Media conference will take place at the Sandton Convention Centre on 21 July. The full-day conference offers a packed line-up, covering the latest insights and trends relating to every aspect of the industry, from branded content to digital migration, location media, start-ups, word of mouth marketing, gamification, virtual reality and programmatic buying.
Thanks to the rapidly expanding smartphone market, as well as access to cheaper data, South Africa is seeing massive growth in the popularity of podcasts.
Joe Public was the big winner at this year’s Apex Awards, perhaps among the most important awards in the marketing and advertising calendar given that they acknowledge and reward ad campaigns that deliver tangible and measurable returns.
Marketers should produce engaging content — and only after that select the right device