With so many meaningful causes in the world, it can be tough to make the ones that you want to highlight shout instead of whisper. At a World Forestry Week event at the UN Food & Agricultural Organisation’s headquarters in Rome, Robert Grace, Founding Partner and Head of Strategy at M&C Saatchi Abel, used three compelling advertising case studies to answer the question “How do we lead forestry out of the woods?”
In a world first for Singapore’s street food industry, vendor Chan Hon Men has received a Michelin star for his stall, the Hong Kong Soy Sauce Chicken Rice and Noodle. It was awarded together with another street stall, Hill Street Tai Hwa Pork. Chan has been quoted as saying that he had not been aware that street vendors were eligible for a Michelin star, and that he was excited to receive it.
Marketing a city is quite unlike marketing a product or service – it comes with a unique set of challenges and opportunities. A city such as Cape Town, which is globally loved and recognised, comes with more opportunities than most.
With the surge in the uptake of digital and mobile, a great deal of which has taken place on the African continent in the past few years, there is no doubt that tech trends will continue to affect the continent significantly in the future. They will also provide opportunities for forward-thinking brands to innovate in the areas that need it most, such as infrastructure, health care, transport and education.
Earlier this year, Jason Levin announced his resignation as MD of youth market specialist agency HDI Youth Marketeers. In his place, a new team has been appointed: Cuma Pantshwa takes on the role of stakeholder & client service director; Tamsyn Louw has been appointed commercial director; and Catherine Bothma takes the lead as the new MD.
Decimal MD Raffaele McCreadie has an infectious enthusiasm for his job, and is an avid believer in developing careers and job creation as opposed to lamenting the poverty and lack of job opportunities in SA.
The traditional media agency should work to remove any bureaucracy that stifles initiatives by embracing and using content generators, their platforms and their audience.
A new Forrester study shows that despite mobile messaging increasing in volume, 90% of consumers opt out when messages are not timely or contextual.
Print media continues to lose the most share to online, while TV remains resilient
Why business-to-business marketing should not be ignored
Digital has long been heralded as the “next big thing” in terms of brands being able to engage with consumers meaningfully – but according to the CEO of WPP, Sir Martin Sorrell, as quoted in Marketing Week, some big brands are of the opinion that they may have overinvested in digital.
There is little doubt that the rapid rate of urbanisation – which is expected to continue growing apace, particularly in SA and the rest of Africa – will affect the commuter landscape, which in turn will influence how brands communicate and engage with consumers on the move.
The Olympics were an opportunity for brands to engage with a global audience of billions – but research done by global PR firm WE Communications (previously Waggener Edstrom Communications) revealed in its Brand Agility study that the majority of brands failed to generate meaningful buzz, with only tech brand Samsung really hitting the mark.
Ad-land is abuzz with speculation about why Absa switch from Jupiter to FCB
With over 100 loyalty and reward programmes operating in SA, consumers can win numerous points, bucks, vouchers and miles by selecting one brand over another. But while some programmes drive increased spend and loyalty, others seem to have very little effect on consumer behaviour.
While much has been written for the mass market in SA about augmented reality (AR), virtual reality (VR) and the more futuristic artificial intelligence (AI), these technologies are still the stuff of stories – but this won’t be the case for much longer, because of recent advances in visual marketing using AR and VR.
Matching brand content to audience in a competitive digital world is a complex matter
If one word described this year’s Loeries awards for creativity it would be chicken
The annual Sunday Times Top Brands Awards event recognises and celebrates the country’s best-known and popular brands by monitoring consumer perceptions and sentiment. This year the 18th brand survey was undertaken, and winners were selected by surveying 3,500 consumers and 502 corporate decision makers.
The global economy is facing its toughest challenges yet, which calls for a different way of doing business. “If brands continue to do business the way they have always done, they will keep contributing to the economy’s downward trajectory,” warned Nuala Harris-Morele, director of business development at TNS Global, at the Sunday Times Top Brands conference in Johannesburg this week.
To be a top brand in today’s fast-paced and highly competitive world is no easy feat. What seems to tie brands that are rated the most valuable together is their unwavering focus on the customer and on engendering brand pride in staff so that they act as effective ambassadors, said keynote speakers at the Sunday Times Top Brands conference, hosted in Sandton on Tuesday.
The premier event on SA’s brand communications calendar is undoubtedly the Loeries – and this year there was a bumper crop of entries and winners, with a total of 316 awards and eight Grand Prix awards selected from well over 3,000 entries from 22 countries across the Africa and Middle East region.
Should the account move to new agencies, it would be one of the biggest realignments in advertising in recent years
Changing work environment means becoming more attuned to the needs of younger employees, writes Jeremy Maggs
Since Nike stole the limelight at the 1996 Atlanta Olympics with the gold shoes that US athlete Michael Johnson wore when he won the gold medal and set the world record in the 400 m race (a record only recently broken by SA’s Wayde van Niekerk at the Rio games) the International Olympic Committee (IOC) has put strict regulations in place to ensure that nonsponsoring brands don’t get a piece of the action through ambush marketing.
The recent local elections may not have been a definitive turning point in SA politics, but they were an indication that change is in the air.
The Cannes Lions are the glitziest of the international advertising festivals, and the insights that emerge from the week-long extravaganza undoubtedly shape the creative industries and the direction that campaigns take. The biggest trend revealed at this year’s awards is the move from mass marketing to mass customisation.
The cinema-going behaviour of black youth is stagnating. Historically, there was a culture of “going to the movies”, but now people tend to spend less time on the traditional rituals.
Latest findings on financial services companies’ TV ad spend, social media use and other trends
Customer perceptions of 100 global brands in 17 countries about attributes such as innovation, individuality and trust
Social media plays an important role in tracking consumer sentiment – and according to media analytics firm BrandsEye should have been studied more intensively by SA’s political parties ahead of the local government elections to avoid any surprises.
Storytelling lies at the heart of effective brand communication strategies, and in the diverse South African landscape, it’s critical to incorporate that cultural essence into brand messaging. “Brands are working to create stories that resonate with South Africans, but what is interesting is determining how we identify ourselves as South Africans,” says Neo Mashigo, ECD of I See A Different You and chairman of The Loeries.
Makers of TV shows should be aware of how radically viewers’ needs have changed in two years, writes Jeremy Maggs
As the Pokémon Go phenomenon takes hold, a leading AR expert says brands should be thinking about how the concept can be used to reach audiences differently