Two big brands, Edcon and MTN, in talks with global agencies as part of new advertising strategy
The rand has hit record lows in 2016 and doesn’t look likely to recover soon. But David Graham, Digital Engagement Leader at Deloitte, believes the currency’s depreciation could in fact help South Africa’s local outsourcing industry. He says South Africa could establish itself as a cost-effective destination for outsourcing contracts.
Online messaging service WhatsApp – owned by tech giant Facebook – recently announced that it had added end-to-end encryption to every form of communication on its service.
Popimedia has launched South Africa’s first Ad-Tech Academy to help marketers understand the technology used in social and digital media.
If you were a tattoo artist and wanted to open your own tattoo parlour but weren’t sure of the best location; or were idly wondering in which areas of South Africa people own more cats as opposed to dogs; or what the main reason is for people visiting garage forecourts (and no, it’s not to get petrol, it’s to buy airtime), the data revealed in Roots 2016 would more than likely provide you with the answers.
South Africa’s public relations industry’s top achievers were announced at the Prism Awards in Johannesburg last night at the Indaba Hotel. Small consultancy PR Expert won Campaign of the Year for its work on “Creating Groundswell for South Africa’s First Dance Movie – Hear Me Move” with Coal Stove Pictures. Overall, 49 awards were made in 34 campaign categories.
In the world of public relations, innovation and creativity are non-negotiables. At this year’s Prism Awards, which take place on April 17, entries will be judged on these and other criteria that take campaigns out of the realm of standard and ordinary.
The first Financial Mail AdForum of the year, hosted in association with Ornico, focused on retail advertising, a particularly interesting sector right now in the adverse economic climate. The panel comprised Ahmed Tilly, founder and ECD of Black River FC, Lara Cassel, managing partner at the Strategy Department, Deon Wiggett, creative partner at Famous Copy, and Mongezi Mtati, marketing manager at Ornico.
Deloitte recently announced its annual TMT (technology, media & telecommunications) predictions for 2016.
Leaders in business and government gathered in Sandton last week to collaborate on identifying the major issues facing the country and put forward possible solutions. Problems surrounding innovation, health care, education and competitiveness were thrashed out through robust and interrogative debate at the Sunday Times Top 100 Companies second annual Directors Event.
There’s been much talk about the need for brands to tap into the emotions of consumers. And brands that are able to inject storytelling into their marketing efforts find that making an emotional connection with consumers becomes that much easier. Easy to say, sometimes less easy to do. To be successful, storytelling from a brand perspective must be authentic. This is not about making a sales pitch; stories must be based in reality even if they are embellished with a measure of creativity.
As businesses demand a better return on investment for customer events and event sponsorships, marketers no longer “spray and pray”. Brands now target “tribes” – but is that strategy also becoming outdated?
With tennis star Maria Sharapova the latest in a line of sports stars to lose lucrative sponsorships as a result of a failed drugs test, it appears brands are taking a firmer stance with the individuals they sign up to represent them. The trend is evident in South Africa too.
The ACA has launched the ACA AGENCY LOCATOR™, an online tool that will change the way in which marketers search for agencies, while making the process more time- and cost-effective.
April Fool’s Day is a good excuse for brands to have some fun, and provides a valuable opportunity to connect with consumers. But this year’s pickings were slim for South African brands. Only a few brands made use of the opportunity. Was this because consumers are more concerned with politics right now?
A leading advertising agency re-examines its work and adopts a new philosophy
Today’s brands compete on a number of different levels – while products certainly come into play, emotional experience has become equally important. That said, it’s becoming increasingly difficult for brands to control those experiences when it is up to consumers to create their own journeys and choose their own touch points.
Consumers are looking for lower prices and added value. The recently released Nielsen Global Connected Commerce Survey reveals that just over half of all local online shoppers use the Internet to check whether they’re getting the best possible value before they make a purchasing decision. And more than 40% admit to using price-saving apps or deal websites when they plan their grocery shopping. Convenience is a driving factor for growing online shopping, with 46% of respondents saying it saves them time.
Business and government leaders will meet at the Sandton Convention Centre on 8 April to discuss some of South Africa’s most pressing concerns – including economic growth, health care, education and skills development and global competitiveness.
While the dire state of the economy should be cause for concern for most people, the weak rand is providing opportunities for some sectors. According to Charlie Stewart, CEO of digital marketing agency Rogerwilco, digital agencies are in a prime position to take advantage of the weaker rand and attract international clients.
Much of the learning taking place in South Africa’s current education system is by rote and regurgitation. This system is clearly not working for employers, judging by the growing unemployment statistics: South Africa currently has 5.8m unemployed people between the ages of 15 and 35. It’s time to get creative about finding solutions to education and talent development in general, said Dr Taddy Blecher, co-founder of the Maharishi Institute, at a Heavy Chef event in Johannesburg recently. The Institute offers free tertiary education to those who would not otherwise be able to afford it.
Newly appointed chair of the board of directors at the AAA School of Advertising, Marella O’Reilly, has a firm vision of what she needs to achieve during her tenure. O’Reilly replaces Nkwenkwe Nkomo, the former chairman of the ACA board of directors, who was later elected to chair the AAA. O’Reilly, who has served on the AAA board since 2006, has a realistic concept of the role the school plays in the industry.
Consumers are looking for lower prices and added value. The recently released Nielsen Global Connected Commerce Survey reveals that just over half of all local online shoppers use the Internet to verify whether they’re getting the best possible value before they make a purchasing decision. And more than 40% use price saving apps or deal websites when they plan their grocery shopping. Convenience is a driving factor for growing online shopping; 46% of respondents say it saves them time.
Despite a general outlook of rising costs, falling commodity prices and slowing revenues, the long-term prospects for African retail and consumer goods businesses remain positive, reveals a PwC report.
Consumers are looking for connections with the brands they use at multiple levels, across various digital platforms and social media channels. What’s more, the experience in stores must deliver on the brand promise; staff should know their products.
One of France’s favourite chocolate brands will be coming to SA as part of a fundraising initiative to provide a sustainable income for Mam Khanyi’s Home of Hope in Johannesburg.
As content becomes more customised, audio on demand is a growing trend in radio. Podcasts, in particular, appeal to audiences because people can listen to what they want, when they want it.