Picture this. On the one side of a chasm is your business. On the other, the people you would like to do business with. Most teams developing a business strategy spend the bulk of their time examining what the business can do to build a bridge that will reach across the chasm to the people on the far side.
The key to an enduring client/agency relationship is trust – specifically the personal touch. When an agency and client trust each other, says Rudy Hassiem, MD of Brandnew Creative Agency, the result is evident in the work. And when there is a personal interest, you can tell the agency cares about the brand just as much as the client does.
It was perhaps fitting that the recent Sunday Times Top 100 Companies’ Leaders on the Move event was sponsored by Johnnie Walker, a brand that inspires purpose and recognises that the journey is as important as the destination.
If you’re a baby boomer all you want for Christmas is material goods – anything to ensure you’re keeping up with the Joneses, which defines status and success. The Christmas wish lists of millennials, on the other hand, look quite different, according to a recent article by Dallas Lawrence, chief communications officer of the Rubicon Project posted on brandchannel.com.
If a patent filed by Amazon is anything to go by, consumers will soon be able to pay for online purchases with selfies. Aimed at making online purchasing more convenient for shoppers, the patent will allow consumers to take a photo of themselves instead of having to enter a password.
Brands are expected to be transparent, truthful and authentic in their communications. In contrast, the US presidential election has shown that the same principal does not hold true in politics. However, in a presidential race that has become increasingly ugly, some brands have inadvertently been drawn into the fray.
Unilever’s chief marketing and communications officer, Keith Weed, headlined the first day of the Festival of Marketing 2016 in the UK. He argued that there is an entire generation of marketers, most of them working for leading businesses, that has very little knowledge of the digital landscape. He cautions that if these marketers don’t act fast and skill up to find their place in the digital world, it’s likely they will be left behind.
Ranking indicates to brands what advertising themes strike a chord with consumers
For a fourth year, Apple and Google have claimed top positions in the annual Interbrand most valuable brands survey
A recent post by Thomas Hobbs on marketingweek.com highlights information brought to light from a study that claims millennials and older generations share many of the same characteristics, and warns brands to stay away from advertising based on stereotypes of age groups.
Hurricane Matthew revealed an interesting trend in mobile and social media. During the hurricane mobile technologies were able to offer assistance while brands leveraged digital platforms to keep the public informed and help those in need.
Apple, Google and Coca-Cola have been awarded top rankings in the recently released Interbrand 2016 Best Global Brands report, which identifies the world’s 100 most valuable brands. New entrants included Tesla and Dior, at 89 and 100 respectively. Overall, the rankings were dominated by automotive and technology brands.
The shift from traditional to post-demographic consumerism is turning old ideas about consumption patterns on their heads. Age, gender, location, income and family status now make way for individual expression and interest-based segments. Many marketers are looking to their agencies for answers and solutions as they attempt to get to grips with this shift.
Instead of boycotting the SABC, media agencies must show how they could add value to brands
SA’s Internet access market will rise from R39.4bn in 2015 to R68.5bn in 2020
Content publishing is increasingly becoming a part of modern inbound marketing strategies, with retail brands investing in their own content to connect and engage better with their consumers. At the same time, their investment in traditional print advertising is declining as they shift their focus to communicate with customers in more creative ways.
Despite a slowdown across most major industries, PwC’s Entertainment and media outlook: 2016 – 2020 report (South Africa – Nigeria – Kenya) released in September, predicts continued growth in the Internet, video games, television, and filmed entertainment segments. Publishing, however, will have to make dedicated strides to gain any ground.
Ad blocking has become a serious obstacle for digital advertising, and advertisers, agencies, advertising technology companies and publishers have come together to form the Coalition for Better Ads to create global digital advertising standards in the hope of countering ads that frustrate consumers.
Fall out with management sees Interbrand founder move to rival Brand Finance
Twenty-seven agencies across eight size and speciality categories make it on to the 2016 AdFocus agency of the year shortlist
Fast food advertising was put under the spotlight at the most recent Financial Mail AdForum, hosted at Vega School of Brands in association with Ornico.
While marketing departments crave the benefits of personalisation, they seem to fail at executing on an individual basis. According to analytic data intelligence solutions company Effective Intelligence the reason is simple: disparate data sets.
Straight-talking creative hotshot back from the US to become partner in Cape-based agency
Three major ad agency groups are waiting for results of an intensive pitch for MTN account while Liberty Group is also out to pitch
With so many meaningful causes in the world, it can be tough to make the ones that you want to highlight shout instead of whisper. At a World Forestry Week event at the UN Food & Agricultural Organisation’s headquarters in Rome, Robert Grace, Founding Partner and Head of Strategy at M&C Saatchi Abel, used three compelling advertising case studies to answer the question “How do we lead forestry out of the woods?”
In a world first for Singapore’s street food industry, vendor Chan Hon Men has received a Michelin star for his stall, the Hong Kong Soy Sauce Chicken Rice and Noodle. It was awarded together with another street stall, Hill Street Tai Hwa Pork. Chan has been quoted as saying that he had not been aware that street vendors were eligible for a Michelin star, and that he was excited to receive it.
Marketing a city is quite unlike marketing a product or service – it comes with a unique set of challenges and opportunities. A city such as Cape Town, which is globally loved and recognised, comes with more opportunities than most.
With the surge in the uptake of digital and mobile, a great deal of which has taken place on the African continent in the past few years, there is no doubt that tech trends will continue to affect the continent significantly in the future. They will also provide opportunities for forward-thinking brands to innovate in the areas that need it most, such as infrastructure, health care, transport and education.
Earlier this year, Jason Levin announced his resignation as MD of youth market specialist agency HDI Youth Marketeers. In his place, a new team has been appointed: Cuma Pantshwa takes on the role of stakeholder & client service director; Tamsyn Louw has been appointed commercial director; and Catherine Bothma takes the lead as the new MD.
Decimal MD Raffaele McCreadie has an infectious enthusiasm for his job, and is an avid believer in developing careers and job creation as opposed to lamenting the poverty and lack of job opportunities in SA.
The traditional media agency should work to remove any bureaucracy that stifles initiatives by embracing and using content generators, their platforms and their audience.
A new Forrester study shows that despite mobile messaging increasing in volume, 90% of consumers opt out when messages are not timely or contextual.
Print media continues to lose the most share to online, while TV remains resilient
Why business-to-business marketing should not be ignored