We live in an age where brands are expected to do good and make a positive contribution to society. It’s less about what a brand says and more about what it does. Consumers expect the brands they support to have a higher purpose rather than just being in business in order to make ever greater profits. However, not only does any cause-related marketing need to have some kind of logical fit with the brand, it also needs to be seen as authentic and sincere.
Burson-Marsteller is named African Agency Network and Happy Ntshingila is recognised for lifetime achievement
Robyn de Villiers, CEO at Burson-Marsteller, says what makes an agency successful on the African continent is having a network of people on the ground who are familiar with each country’s cultural nuances, as they have a superior understanding of what is relevant and what isn’t.
It’s definitely been FCB’s year at the 2016 Financial Mail AdFocus Awards. FCB Johannesburg won the Large Advertising Agency of the Year award, largely due the committed way the agency delivers on its promises. This is in addition to its digital component, Hellocomputer, being selected Digital Agency of the Year and CEO Brett Morris winning the Industry Leader of the Year award.
For the second year in a row, OpenCo claimed the Small Advertising Agency of the Year award at the Financial Mail AdFocus Awards.
Almost 50 years since it was founded, the Advertising Standards Authority is in business rescue, racing to find a funding model to preserve self-regulation of commercial speech
FCB Africa CEO Brett Morris was named Industry Leader of the Year at the recent Financial Mail AdFocus Awards.
The 2016 AdFocus Awards, announced this week, recognised Grid Worldwide as Specialist Agency of the Year and Hellocomputer as Digital Agency of the Year.
For the first time PHD Media SA has won the AdFocus Media Agency of the Year award. In a coup for PHD, which is part of the Omnicom Media Group (OMG), the agency also clinched the overall AdFocus Agency of the Year award. The ceremony was held in Johannesburg on Wednesday evening.
According to a recent Forrester report entitled “Predictions 2017: The Post-Digital CMO Appears”, 2017 will bring with it a post-digital climate where customers are beginning to care more than ever before about product and brand experiences. This means brands will need to become even more customer-centric.
Figures from marketing intelligence service Warc indicate that global advertising spend will end 2016 on a positive note before slowing in 2017
Ad industry folk are asking how two people can do what is traditionally one job — that of chief creative officer — without clashing
The annual AdFocus Awards are an eagerly expected event in the ad world, where both talent and excellence are celebrated. This year the awards take place in Rivonia, Sandton on November 23.
Donald Trump’s surprising win in the US presidential elections has implications for marketers, according to a recent study by research company Forrester. Titled “Trump’s win proves we live in the age of the customer”, the study argues that CMOs need to understand the strategy that led to Trump’s victory if they are to thrive in the age of the customer.
FCB Johannesburg tops the Pendoring Awards’ first-ever rankings in the professional agency section. It clinched the top spot with 56 points, while Ogilvy & Mather was awarded second position with 51 points. They were followed by the King James Group (46 points), Joe Public (39 points) and MullenLowe Cape Town with 27 points.
A brand that loses its power to surprise or fails to react instantly to customer demands doesn’t stand a chance of survival in a fiercely competitive global economy, says Sir Richard Branson
Brands may need to rethink their approach to millennials, according to a new study released by the BBC. It found that the majority of millennials (84%) globally are not so dissimilar in their beliefs to older generations.
Thanks to a study by Facebook IQ, SA brands have some inspiration of their own to use when it comes to their holiday strategies. Facebook IQ’s 2016 holiday outlook study is based on research that looks at holiday shopping trends in 2015, using Facebook internal data, as well as insights on how people shop in the holiday season, based on a survey Facebook commissioned Ipsos to undertake.
Online florist and gifting service NetFlorist was launched in 1999, at a time when online retail was still in its infancy. The business managed to avoid the dot-com bust of 2002 because it had already translated its vision into profitable sales, something most online start-ups had not managed to achieve. The business then made the transition from Internet start-up to online retailer.
There is a growing trend of using high-profile people to shape opinion and change consumers' relationships with brands through the use of social media
Despite the rise in digital customer service options, 79% of consumers prefer the human touch
As local brands grapple with a slowing economy, their challenge is to become more relevant in a complex marketplace. According to a recently published white paper by brand strategy and strategic marketing consultant Yellowwood, marketers today have to deal with more sceptical consumers who have grown weary of both organisations and their brands. As a result they interact with brands from a position of deep distrust, while at the same time having greater expectations of big business.
Spark Media’s latest Roots cellphone and Internet penetration data has recently been released, providing marketers with interesting insights into the local consumer market.
While there is no doubt that managing a network of companies across the African continent has its challenges, it can be extremely rewarding – provided you know how to manage the business. With 55 countries in Africa, each with different languages and cultural nuances, companies seeking to expand into the continent need to understand that adopting a “one-size-fits-all” approach could be disastrous.
Loeries rankings provide a useful indication of who’s who in the brand communications industry across Africa and the Middle East
A fresh advertising research report on social innovation finds that understanding culture can help marketers anticipate where consumer behaviour is changing
The final Financial Mail AdForum for 2016, in association with Ornico, focused on fashion and beauty advertising. It’s a category not renowned for producing particularly interesting or very creative work and certainly there was much that did not inspire in this month’s line-up.
The latest SA Customer Satisfaction Index (SAcsi) for Mobile Data Service Providers has shown that not only do South Africans feel little loyalty when it comes to data service providers, they’re also disappointed with their service.
The key to an enduring client/agency relationship is trust – specifically the personal touch. When an agency and client trust each other, says Rudy Hassiem, MD of Brandnew Creative Agency, the result is evident in the work. And when there is a personal interest, you can tell the agency cares about the brand just as much as the client does.
It was perhaps fitting that the recent Sunday Times Top 100 Companies’ Leaders on the Move event was sponsored by Johnnie Walker, a brand that inspires purpose and recognises that the journey is as important as the destination.
If you’re a baby boomer all you want for Christmas is material goods – anything to ensure you’re keeping up with the Joneses, which defines status and success. The Christmas wish lists of millennials, on the other hand, look quite different, according to a recent article by Dallas Lawrence, chief communications officer of the Rubicon Project posted on brandchannel.com.
If a patent filed by Amazon is anything to go by, consumers will soon be able to pay for online purchases with selfies. Aimed at making online purchasing more convenient for shoppers, the patent will allow consumers to take a photo of themselves instead of having to enter a password.