Koo, one of South Africa’s favourite brands (2015 Sunday Times Top Brands Survey) has partnered with Yellowwood Future Architects to overhaul its on-shelf presence after a decade of comfort in the same clothes.
The sports industry is in global turmoil as sporting codes battle accusations of corruption, match fixing and bribery. Will brands investing in the sponsorship of major sporting events still reap the same benefits as they have in the past?
Despite posting year-end revenue of $5.34bn, Unilever CEO Paul Polman announced in a presentation to analysts and investors that this year the company will adopt zero-based budgeting. Managers will have to build marketing budgets from scratch every year and justify marketing spend.
According to findings published by Nielsen, the perception that South Africa’s traditional trade (TT) sector is shrinking couldn’t be more wrong. Based on the expansion of its retail universe, which has allowed for significantly greater measurement of TT channels, Nielsen reports that sales through the country’s TT outlets amount to a third of all consumer goods packages purchased.
Coca-Cola’s “one brand” marketing strategy is coming to South Africa on March 1. Launched in the UK last March, the global strategy brings all four products – Coca-Cola, Diet Coke, Coca-Cola Zero and Coca-Cola Life – under the Coca-Cola master brand rather than marketing each separately.
According to Deloitte Global, less than 0.3% of smartphone and tablet users will be using an ad-blocker by the end of this year. An ad-blocker is a software file that blocks access to sites delivering advertising files. This includes visible forms of advertising such as banners and pop-ups, as well as trackers, which operate in the background, tracking users’ online activity.
Publicis Africa Group’s recent acquisition of Popimedia marks a historic move in the industry – it’s the first time an advertising network has made an investment in an ad-tech company.
Lowe and Partners South Africa has been rebranded MullenLowe South Africa as part of the worldwide brand identity relaunch intended to entrench the agency’s position as a global heavyweight – but with the agility of a smaller, local organisation.
In 2015 the Koo brand celebrated its 75th birthday. And, like some 75-year-olds, it opted for a makeover – in this case, a brand relaunch.
The McKinsey & Co report “The consumer sector in 2030: Trends and questions to consider” predicts change and disruption and looks at what companies can do to prepare for it.
Sugar is starting to be perceived in much the same way as smoking when it comes to health. This will have an impact on food and beverage brands with a high sugar content.
Netflix’s January launch in South Africa is part of the service’s global expansion plan to be available in almost every country worldwide by the end of 2016. However, it’s not clear whether South Africans will be rushing to subscribe.
ZenithOptimedia has predicted that online video has reached a tipping point. A report published by the group reveals that the number of people globally who watch traditional, linear TV will start to decline this year, after peaking in 2015 – and online video will pick up the slack.
How the world has changed in the past 15 years! Only 12% of the global population had a mobile phone back then – now it’s 60%. And Facebook hadn’t even been launched. The biggest retailer in the US was Kmart; its annual revenue has since declined by two-thirds while Amazon’s has risen by the same proportion.
Transformation in the ad sector has long been a contentious topic, with criticisms levelled at the industry that change has not happened fast enough. One agency putting its money where its mouth is The Creative Counsel, which has announced the launch of an incubator programme to support black businesses.
With steady advances and innovation in media, marketers have countless opportunities to connect with consumers if they heed the trends that will influence the industry in the year ahead. There are four main trends shaping the media landscape this year, writes Marketing Week’s Mindi Chahal, including the shift from volume to value in social media and the rise of digital and video-on-demand services.
Some US marketers have decided that grouping millennials together in a single group is a mistake – and a potentially expensive one, too. Redzone spoke to HDI Youth Marketeers managing director Jason Levin about whether South African millennials follow a pattern similar to the groupings proposed in an article posted late last year on brandchannel.com by Sheila Shayon.
The success of the inaugural South African CEO SleepOut event has signalled the rise of “reality fundraising” – placing leaders and influencers in situations or experiences they would not normally face in order to garner their support for real societal issues.
Having a great idea is not enough to ensure success. All great ideas need to be updated to keep them fresh for the consumer. How can a restaurant brand accomplish this, especially in an economic environment where consumers constantly have to tighten their belts?
Nielsen’s 2015 Global Corporate Sustainability Report has revealed that brands showing a commitment to sustainable practices are receiving support from consumers, who are willing to pay more for their products.