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Figures from marketing intelligence service Warc indicate that global advertising spend will end 2016 on a positive note, rising 4.5% before slowing 4.2% in 2017.

India has had the strongest annual rise (13.3%) in ad spend this year. Similar growth is expected next year. The world’s largest ad market, the US, ends 2016 posting growth of 5.1% — buoyed by the presidential election and the Rio Olympics.

Growth is forecast to cool next year, to 2.8%.

Warc predicts that all media except newspapers and magazines will show growth in 2017, with mobile up 34.2% — the best increase. TV, the largest ad channel by spend, is forecast to post growth of 1.1%.